Hospitality
30+ hotels across 4 cities, including KiN Hotel Edition, NiK Hotel and KiN Wander, complemented by destination dining and wellness experiences
Hospitality Reimagined.
Asset Value Unlocked.
Turning Properties Into Lifestyle Ecosystems
1,700+
5
4
1
A new kind of hospitality company
KiN Group is a Singapore-headquartered integrated lifestyle hospitality company shaping the future of hospitality across Southeast Asia. We partner with hotel owners, developers and investors to own, operate and grow high-performing hospitality assets across Singapore, Vietnam, Malaysia and China.
At the heart of KiN is the belief that exceptional hospitality creates lasting value. By integrating hospitality management, commercial strategy, brand development, technology and real estate expertise into one connected ecosystem, we create destinations guests remember, brands communities embrace and assets that deliver sustainable long-term performance.
Today, our growing portfolio spans more than 1,700 rooms across multiple hospitality brands and asset classes, powered by four strategic pillars: Hospitality Management, Real estate Advisory, Brand Amplification, and Proprietary Technology.
Real Estate
Crestbrick: US$1B+ in property transactions, developer sales & advisory.
Brand Amplification
KiN Circle: performance-led campaigns, KiNfluencer creator community.
Technology
Kinex: proprietary PMS/ERP driving OTA optimization and ADR uplift.
Whether you're developing a new hospitality destination, repositioning an existing asset or seeking an experienced hotel management partner, KiN Group provides the expertise, platform and partnerships to unlock long-term growth.
KiN Group at a Glance
From boutique beginnings to a recognised regional operator — growing fast.
1,700+
30+
4+
450K+
US$40M+
8.5
US$1B+
600+
Creating Value Through Strategic
Partnerships
KiN Group's Partnership Ecosystem brings together hospitality, travel, lifestyle, retail and brands to create experiences that extend beyond our hotels. Through strategic collaborations, we strengthen brand visibility, unlock new revenue opportunities, enhance guest experiences and create sustainable value for our partners across Southeast Asia.
Our Brand Portfolio
Four distinct brands. One operating philosophy: 'Essential Luxury'.
KiN Hotel Edition
Essential Luxury
At KiN, we believe every destination has a story worth telling. Every property is purposefully designed around the culture, heritage and identity of its location, creating hospitality experiences that are authentic, memorable and deeply connected to their surroundings.
Rather than applying a standardised approach, we create destinations with their own character while remaining united by the Warmth of Kinship. This philosophy enables us to build brands that guests remember, communities embrace and partners trust, creating long term value for every destination we operate.
65 - 200
85%
2.2 - 2.5M
Operating & Pipeline Properties
KiN Thi Sach Edition - Tripadvisor's Travelers' Choice 2026
KiN Ly Tu Trong Edition · KiN Da Nang Edition (pipeline)
Expanding to KL, Singapore & beyond.
KiN Hotel
Contemporary Hospitality
KiN Hotel is our core lifestyle hospitality brand, designed for modern travellers seeking thoughtful comfort, warm service and a strong connection to the local neighbourhood. Combining efficient operations with timeless design, KiN Hotel delivers dependable performance while creating memorable guest experiences.
Acquired and rebranded by KiN Group in 2024.
50 - 180
84 - 88%
1.3-1.6M
Operating & Pipeline Properties
KiN Dong Du - Tripadvisor's Travelers' Choice 2026
KiN Thai Van Lung · KiN Central Park · KiN Onsen
KiN Ben Thanh (pipeline)
Expanding to KL, Singapore & beyond.
NiK Hotel
Social Energy
NiK Hotel is our contemporary midscale lifestyle brand, created for travellers who value authentic local experiences and meaningful connections. Designed with flexible public spaces, dining concepts and a distinct neighbourhood identity, NiK offers a scalable model that balances guest appeal with operational efficiency.
Acquired and rebranded by KiN Group in 2024.
35 - 100
88%
1.3 - 1.6M
Operating & Pipeline Properties
NiK Nguyen Trai · NiK ThiSach
NiK Hillside - Da Lat · NiK Central - Da Lat (pipeline)
Expanding to KL, Singapore & beyond.
KiN Wander
Long-Stay Lifestyle
KiN Wander redefines extended-stay hospitality by combining the flexibility of serviced apartments with the experience-led standards of lifestyle hotels. Designed for today's mobile traveller, it delivers residential comfort, operational efficiency and long-term value for guests, owners and investors.
Operating
KiN Wander Tan Quy · KiN Wander Tan Phong, The Moonage
KiN Wander, Trung Son · KiN Wander, Tan Binh The Mountain
Ready To Unlock
Your Asset's Full Potential?
Crestbrick is KiN Group's real estate advisory and investment platform, helping investors, developers and property owners unlock greater value across hospitality and residential assets. From acquisitions and capital markets to hotel repositioning, leasing and asset enhancement, we transform real estate into high-performing investments.
- Investment Advisory
- Commercial & Residential
- management contract
- Leasing & Sales
- Asset Enhancement
- Hotel & Residential Repositioning
- Joint Ventures & Strategic Partnerships
- CrestCare Concierge
KiN Circle - Where Brands, Communities
and Experiences Connect
KiN Circle is the brand amplification engine behind KiN Group, connecting hospitality with culture, creators and communities. Through our KiNfluencer creator network, proprietary intellectual properties (IP), and signature events such as WATERBOMB 2025, we create experiences that elevate brand visibility, strengthen audience engagement and unlock meaningful commercial partnerships.
Brand CollaborationsKiNfluencer Network Signature IPs Community BuildingSExperiential EventsCommunityStrategic Partnerships
KiNOS Smarter Hospitality.
Better Performance.
KiNOS is KiN Group's proprietary hospitality technology platform, designed to connect operations, guest engagement and commercial performance within one intelligent ecosystem. From personalised guest journeys and operational efficiencies to data-driven insights, KiNex empowers our hotels to deliver exceptional experiences while optimising business performance across every property.
AI OMNI CHANNEL CHATBOX HOSPITALITY CRM PLATFORMPREDICTIVE ANALYTICSDYNAMIC PRICING SYSTEM
Four Markets.
Expanding Across The Region.
KIN Group currently operates across Singapore, Malaysia, Vietnam, and China — with continued expansion planned throughout Southeast Asia and Greater China.
OUR TEAM
Leadership Behind The Brand
Shawn Lee
Group CEO
KiN Hotel Group
Seasoned real estate strategist who has led over $1B in property transactions. Founder of KiN Hotel, valued at USD$100M.
Tony Do
Founder & CEO
KiN Hotel Group
Tech entrepreneur turned hotelier. Founded his software company in 2020, now leads KiN with 600+ employees and 1,200+ rooms.
Benny Ong
Chief Business Officer
KiN Hotel Group
Business innovator and creator of $500M worth of companies. Leads brand and hotel concepts that set KiN apart.
Qiuyu Wang
Founder & CRO
KiN Hotel Group
5+ years senior international operations leadership. Oversees all hotel revenue verticals with deep commercial expertise.
Let's Build Something Together
Whether you own a hotel asset, are developing a new property, or are looking for investment exposure to Asia's fastest-growing hospitality market — KiN Group has a partnership structure for you.